Blogs, news feeds, and eNewsletters are the hottest growing medium of communication for online businesses. These tools can significantly increase your exposure to both future and existing customers.
Your relationship with your customers doesn’t end after the completion of their first purchase or transaction. One of the keys to online business is the opportunity to interact with your customers on a long-term basis. Well-maintained blogs and news feeds give you the power to create a channel of communication that stays open 24 hours a day, 365 days a year.
In addition to enabling marketers to gain a better understanding of their customers, blog content is more likely to be picked up by the all-important search engines. Search engines love blogs because they are programmed to love fresh content. A regularly updated blog will result in frequent search engine spider visits and a much higher optimization and ranking.