ITs Easy News

Telstra traces decline of sensis
A former Telstra CEO once dismissed the threat of Google on Sensis as just 'Google, schmoogle'; now, the company is selling off its majority stake in the directories business for close to 5 percent of its value just nine years ago.
Online purchases up 46pc since 2011
AUSTRALIA is seeing a second wave of growth in online shopping, but local retailers aren't missing out, according to a study reports The Australian 30th December 2013
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Frequently Asked Questions

Do Blogs help with Search Engine Optimisation?

While Blog pages are no different to any other page on the internet as far as the search engines are concerned if done well they provide a site with fresh content on a regular basis which is very attractive to search engines.

If a search engine notices this content they are more likely to revisit your site on a regular basis.

Newsletters archived on your site are also another way of achieving this result.

Once you have this new content on the site your Content Management System will then “ping” the search engines to let them know it’s there and gets the information indexed much quicker.

Can SEO companies have special relationships with Google?

Google does not offer special relationships and most likely companies that claim to have these relationships are simply purchasing sponsored PPC ads and selling to you at a high mark-up.  You can’t buy your way to the top of Google.

How can I find out how much traffic my competitor receives?

It is impossible to record exactly how much traffic goes to your competitors’ website unless you have some way of hacking into his server.There are some companies such as and who review the log files from ISP’s around the world and estimate the traffic to each website however they only provide this information for larger sites.