Most successful B2C businesses use Search Engine Marketing (SEM) and other high performing marketing techniques. These mediums aggressively target prospective customers who are actively seeking a particular product or service in real time. If you think about your own consumer habits you know that most online sessions begin with typing terms into a search engine.
The Internet has become an integral part of modern life and, in many aspects, has replaced other traditional media like newspaper, radio, and television. An increasing number of people are getting the bulk of their information online, so it makes good business sense to use the Internet as a marketing tool. In addition to providing an audience already hungry for information, the Internet can be one of the most efficient and cheapest ways to promote your company and products.
Newspaper, magazine, television, radio, and even phone book advertisements are often cost prohibitive for smaller businesses and despite the exorbitant pricing, they only reach a limited audience. Internet marketing, on the other hand, can be provided on a shoe-string budget while reaching an unlimited audience, 24 hours a day, 365 days a year. Needless to say, online marketing offers a much higher return on investment compared to traditional media campaigns.
While Internet marketing may have been considered a fad a decade or two ago, it is now clear that our culture has shifted and the online marketplace is here to stay. In 2001 the Australian Bureau of Statistics (ABS) found that 1.3. Million Australians purchased goods or services from an online provider. Compare that to a 2010 report from the Australian Communication and Media Authority (ACMA), which found that 88 percent of Internet users engaged in eCommerce activity in a six month period. Australians are developing an increasing confidence with online transactions and the Internet developers are empowering consumers to make online purchases securely and efficiently.
There are many ways to market your business online, but ITs Easy believes the key strategies are:
- Search Engine Optimisation
- Cost per click schemes like Google Adwords
- Social Networking, including Facebook, Twitter, and Google+
- eNewsletters and blogs